Golden Coast began selling commercial spa shells from Jacuzzi and required a brochure design to promote these.
Jacuzzi was the original hot tub brand and a well-known brand name.
I had to work with Jacuzzi’s strict brand guidelines, picking up on their fonts, using their imagery and making sure that the brochure design and layout reflected the Jacuzzi style.
The brochure design utilised a lot of white space and showcase imagery to really help to sell the dream of a Jacuzzi to a consumer.
The brochure design was to be an A4 portrait layout, with the images either full-page or double-page spreads. The text was kept minimal.
Technical specifications were also added to the brochure design, as well as accessories that would complement the product range.