PLANNERS & STYLISTS
BASED IN TAURANGA · WORKING WITH WEDDING BUSINESSES ACROSS NEW ZEALAND & WORLDWIDE
Wedding Branding Strategist & Studio New Zealand
Strategic brand identities and websites for elevated wedding professionals ready to attract premium clients with confidence.
You’ve grown your business, refined your craft, and built a reputation you’re proud of, but if your brand no longer reflects that, you’re not alone.
I work with wedding professionals who are ready for a more considered, cohesive brand presence, one that aligns with their experience, attracts the right clients, and supports their next chapter.
Branding for wedding businesses
Poppyseed Design is a boutique wedding branding studio specialising in strategic brand design for wedding professionals ready to elevate their presence and attract aligned clients.
Brand identity design for modern wedding professionals who value intention, quality, and thoughtful presentation, and want their brand to reflect the experience they deliver.
Ideal client list:
Wedding photographers
Planners & stylists
Florists & celebrants
Venues & creative vendors
If you’re building a considered, long-term wedding business, you’re in the right place.
Wedding Branding
Wedding Business Branding
Strategic brand identities designed to position your wedding business clearly, professionally, and confidently in a competitive market.
Strategic branding can also extend to brand collateral, ensuring your wedding business appears consistently across every client touchpoint.
Website Design
Website Design for Wedding Professionals
Purpose-led websites that translate your brand into an experience, designed to convert visitors into quality, aligned enquiries.
Wedding Stationery
Wedding Stationery for Couples
Thoughtfully designed wedding invitations and on-the-day stationery, available via the Poppyseed Design shop.
Strategic Wedding Branding That Works
Beautiful design matters, but clarity matters more.
Strategic wedding branding helps established wedding businesses attract the right clients through clear positioning, purposeful design and thoughtful brand experiences.
Strategic wedding branding helps your business communicate value, build trust, and attract the right clients before you ever say a word.
Outcomes:
Attract higher-value wedding clients
Stand out in a saturated industry
Show up consistently across every touchpoint
Start Here: Strategic Wedding Branding
If your wedding business has evolved but your brand no longer reflects your level, these foundational insights will show you why, and what to do next.
→ You Wouldn’t Plan a Wedding Starting with the Bouquet
Wedding Branding Projects
A selection of brand identities, websites and collateral created for wedding professionals across New Zealand and beyond.
Explore branding and website projects created for wedding professionals.
The Poppyseed Brand Methodology
Every successful brand begins with clarity.
Rather than jumping straight into design, every project follows the same strategic journey. This allows us to uncover who your business really is before creating a brand that reflects your vision and supports your long-term growth.
Every business begins in a different place, but every journey starts with understanding.
DISCOVERY CALL
A relaxed conversation to explore your business and whether we’re the right fit.
STRATEGY CONSULTATION
A deeper discussion to understand your goals, challenges and recommend the best starting point.
BRAND CLARITY
Gain the clarity and confidence to move your business forward.
BRAND ALIGNMENT OR BRAND ELEVATION
Refine your existing brand or create a completely new strategic identity.
WEBSITE EXPERIENCE
Bring your strategy to life through a beautifully considered Rocketspark website.
BRAND GROWTH
Continue evolving your brand with ongoing creative support as your business grows.
Meet Poppyseed Design.
Poppyseed Design is a New Zealand–based wedding branding studio led by a passion for intentional, strategic design. From my Tauranga studio, I work with wedding businesses nationwide and internationally to create brands that feel elevated, aligned, and enduring.
With over 19 years of design experience and a deep understanding of the wedding industry, Poppyseed Design brings clarity, confidence, and calm to every project.
My approach is calm, collaborative, and considered, helping wedding businesses feel confident, clear, and proud of how they show up.
Kind Words from Wedding Professionals
I’ve worked with Amy on a range of design projects for my company, Bula Bride, and she’s been absolutely fantastic.
She quickly understands my vision, delivers high-quality work efficiently, and always gets it right with minimal revisions needed.
Highly recommend — Vinaka from Fiji for your amazing work, Amy!
LEANNE GOFF, BULA BRIDE
Kind Words from Wedding Professionals
Poppyseed Design created the artwork for some promotional flags for my business.
Amy is so easy to work with.
She was quick, efficient and designed exactly what I wanted. I have no hesitation in recommending her services to anyone.
Thanks heaps Amy! :-)
ROCHELLE FREE, THE BAY OF PLENTY WEDDING SHOW
Kind Words from Wedding Professionals
What an awesome experience I had with Amy. She helped me with a brand refresh and it was a game changer.
She helped me redefine my company, how I wanted it to reflect my personality and what I wanted to portray as a wedding planner.
She was very clear and helpful. She nailed the logo, the colours and everything else involved. It’s worth the investment!
BENIECE FULLER, FULLER TOGETHER
Ready to discover what’s next for your wedding business?
Whether you need Brand Clarity, Brand Alignment or a complete Brand Elevation, every journey begins with understanding your business.
