WEDDING BRAND STUDIO NEW ZEALAND
About Poppyseed Design
Hello, I’m Amy, the creative behind Poppyseed Design, a boutique wedding branding studio based in Tauranga, New Zealand.
I specialise in strategic brand identity and website design for wedding professionals who want their brand to reflect the quality of their work, attract premium clients, and feel confident in how they show up.
My approach is calm, considered, and collaborative, combining strategy and design to create brands that feel intentional, aligned, and built to last.
Why I Work With Wedding Businesses
DESIGNING FOR THE WEDDING INDUSTRY
The wedding industry is built on trust, emotion, and meaningful connection, and your brand plays a powerful role in how clients experience your business.
I specialise in wedding business branding, helping wedding professionals create brands that feel aligned, confident, and built to last.
I work with photographers, planners, stylists, florists, and other wedding professionals who are ready to elevate their brand beyond DIY design or disconnected visuals. Together, we create cohesive brand identities and websites that communicate value clearly and attract the right clients.
While I also offer curated wedding stationery and invitation suites for couples, my core focus is strategic branding and website design for wedding businesses.
How I Work
A THOUGHTFUL, COLLABORATIVE APPROACH
Every project begins with clarity. I take the time to understand your business, your audience, and your goals before translating that insight into a refined visual identity.
You can expect:
clear communication and collaboration
a calm, supportive design process
intentional strategy before aesthetics
thoughtful design decisions that support long-term growth
The result is a brand that feels confident, cohesive, and aligned, not rushed or trend-led.
Experience & Perspective
With over 20 years of experience in design, I bring both creative depth and strategic perspective to every project.
My background spans brand identity, print, and digital design, with a strong focus on the wedding industry. This experience allows me to guide clients with clarity, helping them make thoughtful decisions, avoid costly missteps, and build brands that feel considered and enduring.
Working closely with wedding professionals over the years has given me a deep understanding of the industry, its nuances, and what truly resonates with clients seeking a refined, high-quality experience.
This depth of experience allows me to act as both designer and strategic guide.
Over the years, I’ve worked with wedding businesses across New Zealand and beyond, supporting brands at every stage of growth.
Why Poppyseed
The name Poppyseed reflects the belief that small, intentional beginnings can grow into something meaningful and enduring.
It’s also inspired by my daughter, who has shaped the way I think about creativity, care, and building something with purpose. Those same values guide how I approach branding, thoughtfully, collaboratively, and with longevity in mind.
Poppyseed Design is about creating work that feels considered and lasting, supporting businesses as they grow and evolve over time.
Let’s Create Something Meaningful
If you’re a wedding professional ready to elevate your brand and attract clients who truly value your work, I’d love to hear from you.
