WEDDING BRANDING STUDIO NEW ZEALAND
About Poppyseed Design
Hi, I’m Amy Brailey, the founder and brand designer at Poppyseed Design, a strategic wedding branding studio in Tauranga, New Zealand.
I specialise in wedding business branding and brand strategy for established wedding professionals who are ready for a brand that reflects the quality of their work, attracts better-fit clients and feels confident in how they show up.
My approach is calm, considered, and collaborative, combining strategy and design to create brands that feel intentional, aligned, and built to last.
Why I specialise in wedding business branding.
DESIGNING FOR THE WEDDING INDUSTRY
The wedding industry is built on trust, emotion, and meaningful connection, and your brand plays a powerful role in how clients experience your business.
I specialise in wedding business branding, helping wedding professionals create brands that feel aligned, confident, and built to last.
I work with photographers, planners, stylists, florists, and other wedding professionals who are ready to elevate their brand beyond DIY design or disconnected visuals. Together, we create cohesive brand identities and websites that communicate value clearly and attract the right clients.
That understanding means we don’t have to start with explaining how the wedding industry works. We can focus on creating a brand that reflects the level of your work, communicates your value more clearly and helps the right clients recognise why you’re the right fit.
While I also offer curated wedding stationery and invitation suites for couples, my core focus is strategic branding and website design for wedding businesses.
How I work.
A STRATEGIC, COLLABORATIVE APPROACH.
Every project starts with clarity. Before we think about colours, typography or logos, I take the time to understand your business, your audience, where you’re heading and what needs to change.
From there, we work through brand strategy and positioning before moving into messaging, visual identity and the wider brand experience.
You can expect:
clear communication and collaboration
strategic thinking behind every design decision
a calm, supportive process
an identity built around where your business is going, not what’s currently trending
The result is a brand that feels considered, cohesive and distinctly yours, one that makes it easier for the right clients to understand your value, gives you greater confidence in how you show up, and creates a clearer foundation for your website, marketing and future growth.
Experience & perspective.
With over 20 years of experience in branding and design, I bring both creative depth and strategic perspective to every project, helping you make clearer decisions, avoid costly missteps and build a brand you won’t quickly outgrow.
My background spans brand identity, print, and digital design, with a strong focus on the wedding industry. This experience allows me to guide clients with clarity, helping them make thoughtful decisions, avoid costly missteps, and build brands that feel considered and enduring.
Working closely with wedding professionals over the years has given me a deep understanding of the industry, its nuances, and what truly resonates with clients seeking a refined, high-quality experience.
This depth of experience allows me to act as both designer and strategic guide.
Over the years, I’ve worked with wedding businesses across New Zealand and beyond, supporting brands at every stage of growth.
Why Poppyseed
The name Poppyseed reflects the belief that small, intentional beginnings can grow into something meaningful and enduring.
It’s also inspired by my daughter, who has shaped the way I think about creativity, care, and building something with purpose. Those same values guide how I approach branding, thoughtfully, collaboratively, and with longevity in mind.
Poppyseed Design is about creating work that feels considered and lasting, supporting businesses as they grow and evolve over time.
Ready for a brand that reflects where your business is heading?
If you’ve outgrown your current brand and you’re ready for greater clarity around how your business looks, sounds and positions itself, I’d love to hear where you’re heading.
Not quite ready for a call? Start with my free Wedding Brand Clarity Guide to uncover where your brand may be holding your business back.
Poppyseed Design is a wedding branding studio based in Tauranga, New Zealand, helping wedding professionals build strategic brands that attract better-fit clients and support confident growth.
START HERE
Ready to build a brand with intention?
