MAI TRAVELBrand & website
WEBSITE DESIGN FOR WEDDING PROFESSIONALS
Wedding website design for wedding businesses.
A strategic website that makes your value clearer, your business easier to choose and your next step easier to take.
Your website should do more than look good.
Your website is often where potential clients decide whether your business feels right for them. It needs to quickly communicate who you are, what makes you different and why you’re worth choosing.
But as your wedding business grows, the website that once worked can start to feel disconnected from the level of work you’re now doing, or make it harder than it should be for the right clients to understand your value and take the next step.
I design strategic websites for wedding professionals that bring together clear messaging, thoughtful structure, considered design and an intentional enquiry journey.
Whether your existing website needs refining or you’ve outgrown it completely, the goal is the same: a website that reflects where your business is now, makes your value easier to understand and gives the right clients confidence to enquire.
Which website support is right for you?
Your website might not need starting again.
Sometimes the foundations are already there, but the website no longer reflects the business you’ve grown into.
Other times, the structure, content and experience have been outgrown completely.
That’s why I offer two ways to work together, from refining what you already have to creating a strategic new website from the ground up.
Website refresh.
Make more of the website you already have.
Perfect for established wedding businesses with a fundamentally sound website that needs greater clarity, cohesion and personality, without the time or investment of a complete rebuild.
Rather than starting again, we’ll identify what’s getting in the way and focus the investment where it can make the biggest difference.
WHAT'S INCLUDED IN A WEBSITE REFRESH FOR WEDDING BUSINESSES
Review of your existing website
Recommendations around structure and user journey
Messaging direction and content hierarchy
Visual refinement and greater brand consistency
Stronger calls to action
Mobile experience improvements
Basic on-page SEO improvements
Refinement of agreed priority pages
A WEBSITE REFRESH IS PERFECT FOR YOU IF
Your website works, but feels dated or disconnected from your business
The structure or user journey has become messy
Your messaging needs greater clarity
Your brand isn’t coming through consistently online
Calls to action and enquiry pathways could be stronger
You want to improve key pages rather than rebuild everything
WEBSITE REFRESH OUTCOMES
A clearer, more cohesive website that better reflects the business you have today, communicates your value more effectively and makes it easier for the right clients to take the next step.
WEBSITE REFRESH INVESTMENT
From $1750 + GST
Website refreshes are carefully scoped around your existing website and agreed-upon priority pages. If your site needs significant restructuring, rebuilding or a new strategic direction, I’ll recommend a Website Experience instead.
Website experience
A strategic website built around where your business is going.
Perfect for wedding professionals who need a new website, have outgrown their current one, or are ready to move to a platform that’s easier to manage.
This isn’t simply a website makeover.
We’ll consider what your clients need to understand, how your business should be positioned online, and the journey you want people to take, then bring it together through strategy, structure, messaging direction and considered design.
WHAT'S INCLUDED IN A WEBSITE EXPERIENCE FOR WEDDING BUSINESSES
Website strategy and direction
Sitemap and page structure
User and enquiry journey
Messaging direction and content hierarchy
Custom website design
Rocketspark website build
Up to five core pages
Responsive/mobile optimisation
On-page SEO foundations
Calls to action and enquiry pathways
Launch preparation
Handover and guidance
THE WEBSITE EXPERIENCE IS PERFECT FOR YOU IF
Your current website no longer represents the level of your business
The structure or platform is holding you back
You need a clearer way to communicate what makes you worth choosing
Your site has grown piecemeal and needs rethinking
You want a stronger enquiry journey
You’re starting fresh or moving to Rocketspark
WEBSITE EXPERIENCE OUTCOMES
A strategic, polished website that makes your business easier to understand and easier to choose, giving potential clients greater confidence to enquire and giving your marketing a stronger place to send them.
WEBSITE EXPERIENCE INVESTMENT
From $3950 + GST
Larger websites, additional functionality and more complex requirements are quoted separately.
Need to move website platforms?
If your current platform has become difficult to manage or no longer supports what your business needs, I can recreate and refine your website in Rocketspark, giving you a more considered website and a platform that’s easier to manage moving forward.
Where appropriate, we’ll retain what’s working, improve what isn’t, and carefully plan the move so you’re not simply copying old problems onto a new platform.
A considered wedding website design process, from clarity to launch.
You won’t be left trying to work out what pages you need, what goes where or how everything should come together. I’ll guide you through a clear process that keeps the project moving and decisions manageable.
DISCOVERY CALL
We start with the bigger picture.
A relaxed conversation about your business, your current website, what isn’t working and where you’re heading. This helps us establish whether you need a Website Refresh, a Website Experience, or whether there are wider brand issues we should address first.
You get: clarity on the right next step before committing to a website project.
STRATEGIC CONSULTATION
We get clear before we design.
Once we’re working together, we take a deeper look at your business, audience, positioning, website goals and the journey you want potential clients to take.
We’ll identify what needs to stay, what needs to change and what your website needs to communicate more clearly.
You get: a strategic direction for your website, rather than jumping straight into how it should look.
STRUCTURE AND DESIGN
We turn the strategy into an online experience.
I map out the structure, content hierarchy and user journey before developing the visual direction. Each page has a purpose, with messaging and calls to action designed to guide the right people towards enquiry.
You get: a considered website experience that feels like your business and makes your value easier to understand.
BUILD AND REFINEMENT
Your website comes to life.
I build the approved direction in Rocketspark, refining the experience across desktop and mobile and incorporating your agreed functionality, calls to action and SEO foundations.
You get: a polished, responsive website that’s designed to work as well as it looks.
LAUNCH AND SUPPORT
Ready to confidently go live.
After final checks and refinements, your website is ready to launch. I’ll also show you how to manage the essentials in Rocketspark so everyday updates don’t require coming back to me.
You get: a website you’re proud to send people to, and the confidence to manage it moving forward.
This process is calm, structured, and deeply personalised, you’re supported at every step.
20 years
Design experience
25+ brands
Created and refined
NZ & worldwide
Working with wedding professionals
A wedding website design that earns its place in your business.
Your website shouldn’t just exist because every business needs one. It should make the rest of your marketing work harder.
GREATER CLARITY
Potential clients can quickly understand what you offer, who it’s for and what makes your approach different.
MORE CONFIDENCE IN YOUR VALUE
Your website reflects the quality of the work and experience you provide, rather than underselling it.
BETTER-FIT ENQUIRIES
Clearer messaging, positioning and information help the right people recognise themselves, and others self-select out.
A SMOOTHER PATH TO ENQUIRY
Thoughtful structure and calls to action make it obvious what someone should do next.
LESS RELIANCE ON SOCIAL MEDIA
Your Instagram doesn’t have to explain your entire business. Your website becomes the considered home your content, referrals and directory listings can lead people back to.
A STRONGER FOUNDATION FOR GROWTH
Instead of constantly patching your website, you have an online presence designed around where your business is heading.
Sometimes the website isn’t the whole problem.
A new website can improve a lot, but it can’t compensate for unclear positioning, disconnected messaging or a visual identity your business has already outgrown.
We’ll identify that before we begin.
If your brand is already strong, we can move straight into your website. If the foundations need attention too, we can combine your website project with the right level of branding support.
WEBSITE EXPERIENCE
Your brand is strong. Your website needs to catch up.
From $3,950 + GST
BRAND ALIGNMENT & WEBSITE EXPERIENCE
Your foundations are there, but your brand and website need to feel more connected.
From $6,900 + GST
BRAND ELEVATION & WEBSITE EXPERIENCE
You’ve outgrown both your brand and your website and need a more substantial transformation.
From $10,450 + GST
What it’s like to work together
Clear direction, thoughtful guidance and fewer decisions to make alone.
You don’t need to arrive knowing how many pages you need, what your navigation should look like or exactly what to say on your website.
That’s part of what we’ll work through together.
I’ll guide you through the decisions that matter, explain the thinking behind my recommendations and keep the project moving without overwhelming you with endless options.
You can expect:
Clarity: you’ll understand what your website needs to communicate and why.
Guidance: you won’t be left trying to work out structure, content or user journey on your own.
Honest recommendations: I’ll tell you what your website actually needs, rather than adding things for the sake of it.
A collaborative process: your knowledge of your business and my strategic and design experience come together.
Less overwhelm: there’s a clear process, clear next steps and support throughout.
Confidence: you’ll finish with a website that feels aligned with the level of your business and that you’re proud to send potential clients to.
The goal isn’t simply to hand you a new website. It’s to leave you clearer on how your business shows up online, more confident in what you’re communicating and with a website that makes it easier for the right clients to choose you.
Recent wedding website design & branding projects.
A considered selection of recent wedding branding and website projects.
"Amy understood my vision and translated it into a thoughtful branding strategy and website I'm genuinely proud of."
★★★★★
I’m confident this investment has future-proofed my business, and I’m incredibly grateful.
Anita Gatley
Desire to Travel
Frequently Asked Questions
DO I NEED A WEBSITE REFRESH OR WEBSITE EXPERIENCE?
A Website Refresh is best when your existing website is fundamentally sound, and the improvements can be made within its current structure. If your site needs substantial restructuring, a new design, platform move or a more strategic rethink, Website Experience will usually be the better fit. We’ll work this out before you commit.
CAN YOU MOVE MY EXISTING WEBSITE TO ROCKETSPARK?
Yes. If your current platform is difficult to manage or no longer suits your business, I can rebuild and refine your website in Rocketspark. We’ll identify what should be retained, what needs improving and what should be left behind rather than automatically copying everything across.
IS SEO INCLUDED?
Your Website Experience includes SEO foundations such as page structure, headings, metadata, mobile optimisation and on-page considerations. SEO is an ongoing process rather than something that can be completed once at launch, so we’ll make sure the website has the right foundations to build from.
DO I NEED BRANDING BEFORE WE WORK ON MY WEBSITE?
Not necessarily. If you already have a strong brand that reflects where your business is heading, we can work with it. If there are gaps in your positioning, messaging or visual identity that would limit the website, I’ll explain those before we begin and recommend the appropriate level of branding support.
HOW MANY PAGES ARE INCLUDED?
Website Experience starts with up to five core pages. Larger websites, additional landing pages, blogs, shops or more complex functionality can be scoped and quoted depending on what your business needs.
CAN I UPDATE THE WEBSITE MYSELF AFTERWARDS?
Yes.
If you have decided to build the website in Rocketspark, I’ll show you how to manage the essentials so you can make everyday updates without needing to come back to me for every small change.
Ready for a website that works harder for your business?
Whether your current website needs a thoughtful refresh or you’ve outgrown it completely, we’ll start by understanding what’s working, what’s getting in the way and what will make the biggest difference.
You don’t need to know which package you need before we talk.
Poppyseed Design is a wedding branding studio based in Tauranga, New Zealand, helping wedding professionals build strategic brands that attract better-fit clients and support confident growth.
START HERE
Ready to build a brand with intention?
