The client asked me to create a luxury brochure design to showcase their business; tailor-made luxury tours to travellers from overseas.
Money would be no object, whatever the customer wanted, they would make it happen.
MAI Travel was a new business and I had created their branding and website for them, so I knew their target market and their brand well.
As they were offering tailor-made luxury tours this was slightly more difficult, as I needed the brochure design to show possibilities of what could be offered, to give their customers some insights into what New Zealand had to offer them.
I decided to let the images do the majority of the talking for the brochure design itself, as a picture paints a thousand words, combining this with some well-written copy and some sample itineraries at the end of the brochure design to highlight the possibilities available.
The brochure design utilised an A4 landscape format, giving plenty of space to showcase the images.