The client asked me to create a brochure design to promote the range of hot tub and spa accessories available for consumers to purchase.
The target market is women, as they are most likely to browse and purchase these products.
The Essentials spa & hot tub accessory range is a collection of accessories available for consumers to purchase. The brochure is updated every year.
There are a wide variety of products available to consumers. These range from cover lifters to toy ducks and fragrances to cleaning products. To bring them all together in one brochure design and look like they are from the same range can be a challenge.
I decided to use circles to form the basis of the brochure design, as I felt this reflected the bubbles in a hot tub.
I also thought the circles would help to hold the brochure design together, as each of the products shown in the brochure is quite different to the others.
I decided to use the colour purple for the brochure design, as it evoked the feeling of relaxation and encourages you to think of spas, massages and pampering.