The client required a full brand design for his new business - VAGTech, specialising in the Volkswagen Audi Group range of vehicles (Volkswagen, Audi, Seat and Skoda).
I started on the logo design first. The client liked the use of the Volkswagen colour scheme, so I decided to pick up on this to form the colour scheme for the brand design.
The logo needed to be kept simple but eye-catching.
I designed an icon combining the V and T letters, which also formed part of the logo design itself.
The icon could be used separately as a social media profile picture, or as a favicon if/when a website was designed in the future.
The client required additional items as part of the brand design; a business card design, a letterhead design, a Word Template and an email signature.
The logo needed to be applied to a uniform – consisting of a shirt, hat, sweatshirt and coat. As part of the brand design, I created designs for all of these items too and liaised with the supplier to apply the brand design to them, ensuring everything was on brand and looking professional from the offset.