Wooden That Be... required a full brand design.
The client's business was based upon building items from recycled or reclaimed wood, and repurposing them.
The brand design needed to include a logo design, logo variations, brand guidelines, brand colour palettes and various collateral.
I decided to use a stylised wood graphic to form the logo design. I wanted to keep the wordmarks easy to read but quite stylised.
The brand design utilised a neutral colour palette, browns, oranges, and greens, representing the natural elements of the wood and nature.