Wooden That Be...
Wedding Brand Design
I helped Wooden That Be convey their sustainable ethos through a carefully tailored wedding brand design package, connecting with eco-conscious enthusiasts through unique visuals.
Transforming Wooden Crafts into a Cohesive Brand
When Wooden That Be... launched their new business, they knew they needed more than just beautiful, handcrafted products, they needed a brand identity that captured their ethos and communicated their story.
Their specialty lies in crafting bespoke pieces from recycled and reclaimed wood. The challenge was to design a cohesive, memorable brand that reflected their eco-conscious values, while appealing to customers who appreciate sustainability, craftsmanship, and unique design.
Connecting with Eco-Conscious Customers
Wooden That Be... set out to attract environmentally aware consumers, people who value quality over quantity, love handmade products, and are drawn to the character found in reclaimed materials.
Their ideal audience includes:
Sustainability-focused consumers
DIY enthusiasts
Individuals searching for one-of-a-kind, repurposed wooden items that tell a story
The brand needed to resonate deeply with this market, combining authenticity, creativity, and care in every detail.
Designing the Perfect Brand Identity
To bring their vision to life, I created a comprehensive wedding brand design package that combined strategy with thoughtful creativity.
This included:
A custom-designed logo and versatile logo variations
A carefully curated, earthy colour palette
Detailed brand guidelines for consistency
Supporting collateral to maintain a polished presence across all platforms
The logo design features a stylised woodgrain graphic, modern yet organic, capturing the heart of their craft. Paired with a clean, distinctive wordmark, it balances simplicity and uniqueness.
We opted for a neutral palette of earthy browns, soft oranges, and muted greens, evoking the natural beauty of reclaimed wood while reinforcing their eco-friendly message.
Every element was designed to work cohesively, ensuring the brand felt both professional and approachable.
A Brand That Tells a Story
The result is a cohesive, compelling brand identity that speaks directly to Wooden That Be...’s ideal customer base. Their new branding communicates their commitment to sustainability, craftsmanship, and quality, building recognition, trust, and engagement.
As a wedding brand design expert, I combined creative flair with strategic thinking to craft a brand that not only looks beautiful but also connects emotionally and stands out in the eco-friendly market.
Let’s Build Your Brand Story
Whether you're launching a new business, refreshing your look, or ready to elevate your visual identity, I'm here to help.
Specialising in Tauranga brand design and wedding brand design, I create bespoke, high-end brand identities that capture your unique story and connect with your ideal audience.
Ready to create a brand that leaves a lasting impression?
