Essentials Brochure Design

The Problem.

My client, a hot tub and accessory supplier, needed a brochure that would resonate with women looking to make the most of their space and create cherished memories with close friends—especially when planning a wedding or other special events.

The goal was to showcase how their hot tubs could become a central part of these memorable experiences. The challenge was to design a brochure that highlighted a wide variety of unique accessories, each designed to enhance and simplify the hot tub experience. These accessories, though different, needed to be presented as part of a cohesive and beautiful range that would appeal to this discerning audience.

Who to Attract.

This brochure is aimed at the DIY bride who loves the idea of transforming her home into a sanctuary for relaxation and celebration. She’s resourceful, creative, and sees her hot tub as more than just a place to unwind—it's a space for building memories with her closest friends. Whether she’s planning a bachelorette party or simply a cosy evening with her bridesmaids, she wants products that make these moments even more special and enjoyable.

The Solution.

To captivate this audience, I crafted a beautiful brochure design that not only showcases the Essentials spa & hot tub accessory range but also inspires the bride to see the potential in her hot tub space. The brochure needed to be more than just a catalogue; it had to be a guide that weaves together a variety of accessories—from practical cover lifters to playful toy ducks and luxurious fragrances—into a cohesive, luxurious collection.

I chose circles as the central design element, reflecting the bubbles of a hot tub, which helps to unify the diverse product offerings. The rich purple colour palette was selected to evoke a sense of calm and indulgence, aligning with the spa-like experience these accessories aim to create. This design approach ensures that the bride can easily visualise how these products will enhance her hot tub experience, making it more enjoyable and memorable.

The Outcome.

The result is a stunning brochure design that not only showcases a diverse range of hot tub accessories but also resonates deeply with the DIY bride who values creating meaningful experiences. The elegant design and thoughtful presentation make it easy for her to find everything she needs to transform her hot tub into a focal point for her wedding journey and beyond. This brochure doesn’t just sell products—it sells the promise of relaxation, luxury, and lasting memories with friends, ensuring that her hot tub becomes a cherished space for years to come.

Ready to create a stunning brochure that inspires?
Let’s craft a design that not only showcases your products but also resonates with your audience, turning everyday moments into lasting memories. Get in touch to start your Tauranga graphic design project today!