Aitutaki.com - wedding brand design.
Where luxury meets paradise.
Aitutaki.com is the go-to destination for couples dreaming of a breathtaking South Pacific honeymoon.
With crystal-clear waters, soft white sands, and world-class hospitality, the brand needed an identity that reflected the sophistication of the island experience.
The brief.
When Aitutaki.com approached me, they were ready for a transformation, a complete website and brand design update, so they could appeal to a high-end audience seeking luxury and authenticity.
The challenge.
Their existing logo leaned playful and casual, which didn’t align with the premium service and exquisite destination experience they offer. They needed a refined visual identity that would resonate with discerning travellers and couples seeking a romantic, once-in-a-lifetime escape.
The design approach.
I refined their brand by introducing a sleek, modern typeface paired with clean, confident lines. The result is a logo that blends timeless elegance with a contemporary edge, perfectly suited to Aitutaki’s elevated positioning.
To maintain brand continuity, I preserved the established colour palette, updating layouts and textures across the website to achieve a polished, cohesive brand design aesthetic that feels effortlessly luxurious.
Bringing the wedding brand to life.
To celebrate the team’s deep local knowledge, I created a custom icon suite, each representing an aspect of island life. These icons now feature across digital and print materials, reinforcing Aitutaki.com’s identity and enhancing brand recognition.
The result.
The rebrand captures the essence of island luxury, refined, sophisticated, and unmistakably Aitutaki. The new identity now appeals to an upscale clientele seeking a truly exceptional South Pacific experience.
Ready to elevate your wedding brand?
If you’re a wedding business looking to elevate your brand with distinctive logo design and cohesive visuals that speak directly to your dream clients, I’d love to help bring your vision to life.
