The hair disaster that taught me about trust.
âYour hair will look like rats have chewed it.â
Yep, thatâs what my hairdresser said, and she wasnât wrong. đł
After years of DIY dye disasters and a traumatic pixie cut, I learned the hard way that trusting the wrong person can lead to disaster.
Hair grows back, but bad experiences stick, just like poor client experiences in the wedding industry.
Why recommendations matter for wedding professionals.
Finding a stylist I could trust started with asking friends for recommendations.
Their advice led me to someone who listened, gave honest guidance, and didnât upsell unnecessary products.
Wedding lesson: Recommendations are gold.
Couples rely on word-of-mouth to choose their wedding photographer, planner, florist, or designer. Showing integrity and expertise builds trust and encourages positive referrals.
Building trust in wedding businesses through honest advice.
My stylist didnât just cut and colour my hair, she explained what worked, what wouldnât, and gave me tips to maintain healthy hair.
For wedding businesses:
Listen to your clientsâ needs.
Offer honest guidance instead of just saying âyes.â
Share expertise to help couples make informed decisions.
When couples feel confident in your advice, theyâre more likely to book you and recommend you to others.
The transformation: fresh hair and a fresh perspective.
Finally, I embraced my natural colour, felt relaxed during the appointment, and loved the result.
Just like a well-executed wedding design, the experience is about making the client feel cared for, confident, and excited.
Wedding pros who create this level of trust turn first-time clients into long-term referrals.
Key takeaways for wedding brand design.
Recommendations matter. Leverage testimonials and client success stories.
Be honest and transparent. Educate your clients instead of just selling.
Listen carefully. Tailor your service to their needs, not trends.
Deliver consistent experiences. A positive experience is memorable and shareable.
P.S. Avoid the thinning scissors!
Trust the experts and build your reputation, in hair, in weddings, and in your business. đ
Need to know more?
Do you want a wedding brand that inspires trust and reflects your businessâs heart?
Letâs create a brand couples love.
Get in touch today, or book a complimentary chat to discuss your project.
