Project overview.
My client approached me for a new wedding brochure that truly reflected her high-end brand. While her visual identity was already strong, the existing layout lacked the structure and hierarchy needed to communicate luxury.
The goal was to create an elegant, cohesive brochure layout that elevated her brand and improved readability for couples.
The challenge.
The initial layout concept did not support her premium positioning.
Key issues included:
Competing elements with no clear visual hierarchy
Insufficient white space, making the design feel busy
Imagery not given enough room to shine
A reading flow that didn’t align with how couples naturally process information
A structure that flattened the luxury feel of the brand
To attract the right clients, her brochure needed to create immediate trust and visual clarity.
The strategy and pivot.
Instead of following the original layout provided, I rebuilt the structure from scratch, guided by design strategy, user experience, and her brand’s unique personality.
Key layout decisions included:
Creating clear sections with intentional spacing
Designing a calm, elegant reading flow
Building a hierarchy that guided the eye naturally
Using typography to reinforce sophistication
Allowing imagery to take centre stage
Every decision was crafted to elevate the brand experience and increase client engagement.
The collaboration.
I guided the client through the reasoning behind each recommendation, ensuring clarity and confidence at every step.
With immediate alignment, revisions were minimal, a sign of a well-executed, strategic layout.
The result.
A polished, luxury brochure that finally felt aligned with the client’s service level and brand experience.
Her feedback:
“You quickly understand my vision, deliver high-quality work efficiently, and always get it right with minimal revisions needed.”
The takeaway.
Luxury design isn’t defined by visuals alone.
It’s the layout, the spacing, hierarchy, and rhythm that determine how a brand is felt.
When the layout is right, the brand becomes impossible to ignore.
Work with me.
If your brochure, pricing guide, or welcome pack isn’t reflecting the quality of your work, I can help.
Enquire through my contact page for a personalised layout audit.
