BASED IN TAURANGA · WORKING WITH BUSINESSES ACROSS NEW ZEALAND & WORLDWIDE
The Cargo Shed Brochure Design & Brand Collateral Case Study
A strategic brand collateral project demonstrating how thoughtful branding can elevate how a business presents itself and connect with its audience.
Project Overview
The Cargo Shed is a waterfront wedding venue known for its industrial character and relaxed coastal atmosphere.
This project involved designing a brochure that could clearly communicate the venue’s offering to couples while presenting the brand in a professional and considered way.
This brand collateral case study demonstrates how thoughtful brochure design can support a wedding venue’s marketing and help communicate its unique experience to prospective couples.
The Starting Point
The venue required a printed brochure that could introduce the space, communicate the venue offering, and help couples understand the experience they could expect.
The brochure needed to:
showcase the venue clearly
reflect the personality of the space
feel professional and well considered
support venue marketing and enquiries
This required balancing practical information with a strong visual presentation.
The Brief
The goal was to create a brochure that could act as both a marketing tool and a brand touchpoint.
The design needed to:
communicate the venue’s offering clearly
showcase the space through imagery
provide an elegant printed takeaway
support wedding enquiries and venue bookings
The brochure needed to feel polished while remaining aligned with the venue’s relaxed aesthetic.
A Strategy-Led Foundation
Rather than treating the brochure purely as a printed document, the design focused on creating a clear and engaging narrative for couples exploring the venue.
Careful attention was given to layout, typography, and information hierarchy to ensure the content remained easy to navigate while maintaining a calm, refined visual presentation.
This approach allowed the brochure to function as both an informative guide and a brand experience.
Brand Collateral Design
The brochure design balances imagery, typography, and structured content to guide readers through the venue experience.
Photography plays an important role in communicating the atmosphere of the space, while a restrained layout allows the venue’s character to remain the focus.
The result is a piece of brand collateral that supports the venue’s marketing while reinforcing its identity.
The Outcome
The finished brochure provides The Cargo Shed with a clear and professional marketing piece that can be shared with prospective couples.
By combining strong imagery with thoughtful layout and typography, the brochure helps communicate the venue experience while supporting enquiries and bookings.
A Note on Process
This project reflects the same considered design approach used when developing brand collateral and marketing materials for wedding businesses.
Clear communication, thoughtful layout, and cohesive design help businesses present themselves with confidence across every touchpoint.
How This Approach Applies to Wedding Businesses
Many wedding businesses rely on brochures, welcome packs, and marketing materials to communicate their services to couples.
Thoughtfully designed brand collateral helps ensure these materials feel aligned with the overall brand while clearly presenting the experience being offered.
You can learn more about my approach to branding for wedding businesses here.
Related Work
Explore more brand identity and brand collateral case studies created for wedding businesses.
Scope of Work
A curated suite of design elements crafted for The Cargo Shed.
BRAND DIRECTION & VISUAL LANGUAGE
Shaping the venue’s tone through refined typography, subtle colour cues, and a cohesive visual direction that aligns with both the venue’s atmosphere and council brand requirements.
EDITORIAL BROCHURE DESIGN
Designing a calm, elegant A5 wedding brochure with thoughtful pacing, generous white space, and a structured layout that guides couples through key venue details.
TYPOGRAPHY & HIERACHY
Developing a sophisticated type pairing and hierarchy system to create clarity, professionalism, and a sense of quiet luxury throughout the brochure.
IMAGERY INTERGRATION
Curating and placing limited photography in a way that enhances the narrative and builds trust with high-intent couples.
PRINT ARTWORK & PRODUCTION
Preparing all artwork to professional print standards, ensuring quality, consistency, and seamless handover to print partners.
Client Testamonial
MADE THE PROCESS REALLY EFFICIENT
Baycourt Community & Arts Centre recently collaborated with Amy @ Poppyseed Design to create a wedding venue brochure for the Cargo Shed space we manage, and it was a great experience from start to finish.
Amy's high-quality work, combined with her ability to turn work around quickly, plus her clear communication, made the process really efficient and easy.
My team and I are genuinely impressed with the final result, and I highly recommend Poppyseed Design for anyone seeking professional and creative graphic design services, especially if you're planning a wedding.
Thank you Amy for your outstanding work!
For wedding venues seeking design that feels intentionally crafted.
A beautifully designed wedding brochure is one of the most powerful ways to capture attention and attract your ideal couples. Whether you’re launching a new venue or refreshing your existing materials, I can help you craft a piece that feels intentional, premium, and true to your space.
